hi, I’m Lauren, the driving force behind this is birch.

With over two decades of experience in media sales, I've played a pivotal role at industry giants like Disney, Google, and ESPN. My career has been defined by surpassing revenue targets in live streaming, live sports, sports rights, connected TV, and digital media. I've had the privilege of serving clients that represent some of the world's most celebrated brands, and now, I'm excited to bring that same level of sales acumen and digital expertise directly to you.

My approach goes beyond simply filling a role; it's about enhancing you and your team's capabilities so you can surpass your strategic goals. I specialize in building genuine, creative, and impactful partnerships that foster enduring relationships and drive business growth. This philosophy has been my compass since the beginning of my sales career, leading me to develop tools and strategies that are creative but also leverage data and insights to deliver tailored solutions.

Skilled in multimedia advertising, strategy planning, and brand strategy, I am proficient in executing complex negotiations and integrating brands seamlessly across various platforms. My leadership style emphasizes team management, mentorship, and staying ahead of industry trends, all while fostering meaningful connections that fuel success through impactful storytelling.

Born and raised in Los Angeles and a proud alumna of Scripps College, where I earned a degree in Media Studies, my career is built on a foundation of continuous learning and a firm belief in empowering others. This belief not only elevates those around me but also enhances every project I undertake.

At this is birch, my goal is simple: to help you achieve and exceed your sales targets, ensuring that every strategy is not just supported but significantly amplified.

I want your sales to shine, reflecting the very best of what modern media strategies can offer.