welcome

welcome to this is birch

your strategic partner in media and sponsorship sales

at this is birch, I specialize in stepping in seamlessly as your interim, contract, or part-time leadership in media and sponsorship sales. with an extensive background at media giants such as Disney, Google, and ESPN, I bring a unique blend of expertise and innovation to every project.

my mission is simple: to enhance your sales strategies and executions with a personalized touch that fits perfectly into your existing team dynamics. I focus on fostering lasting partnerships and delivering results that meet and exceed expectations.

whether you're navigating staffing shortages, needing expert leadership for a special project, or seeking to boost your sponsorship sales, I'm here to help.
my approach is all about understanding your unique challenges and opportunities, and crafting strategies that leverage my extensive knowledge in live streaming, digital media, sports rights, connected TV and sponsorships.

let's work together to make your sales shine, your strategic goals become measurable successes and your brand is elevated in a competitive landscape.

why a birch tree?

it is the root word in the etymology of my surname and a nickname I earned working in corporate america.

it also happens to represent growth, brightness, and resilience

the word ‘birch’

comes from a Proto-Indo-European root word bhereg-, meaning

“to shine, bright, white*”

*white as defined as ‘free from color: clear, transparent;’